London Food Jobs: Logo

This logo and icon series for the website London Food Jobs took a playful yet elegant approach to food in London. Inspired by the London skyline, this cheeky take on the London Eye suggests everyone can have a slice. Muted tones inspired by cheesecake, mushy strawberry and freshly baked pastry set the colour palette, and a set of food industry icons and a pie slice sub-logo completed the pack.